Experience
2023 – 2026
Revenue Operations Manager
Serve as the sole Salesforce and revenue operations owner for an energy company running complex, data-heavy operational workflows. Hold full accountability for tech environment assessment, solution design, and build with no supporting technical staff, partnering directly with operations leaders and frontline stakeholders to convert manual processes into self-service systems and reporting they can run independently.
Independent
Consultant
2018 – 2023
Fractional Director, Revenue Operations
Operated an independent fractional practice delivering revenue operations and Salesforce leadership to a rotating portfolio of 15+ early- and growth-stage companies. Embedded with founders and executive teams as an interim functional leader, assessing each revenue organization and rebuilding the systems, processes, and reporting that their sales, marketing, and customer success stakeholders depended on.
2020 – 2021
Product Owner / Head of CRM Development
Owned CRM strategy and development as the only technical resource at a defense-focused consulting firm with no existing system infrastructure. Reported to and advised senior leadership on platform direction, building the company’s first Salesforce environment end to end to give executives and program managers their first reliable view into projects and profitability.
2019
Director of Revenue Operations
Directed the revenue operations function as operational second-in-command to the CRO at a fast-scaling, venture-backed startup. Built and owned the full RevOps infrastructure from the ground up, aligning sales, marketing, and customer success leadership around shared forecasting, pipeline strategy, and the systems behind the company’s entire go-to-market motion.
2016 – 2017
Operations Manager
2015 – 2016
Senior Project Manager – Salesforce Administration & Architecture
Led the operations team responsible for CRM infrastructure and technical deployments across Sales and Customer Success at a marketing SaaS company, after promotion from senior Salesforce project delivery. Managed a team of 10, partnering with Sales and Customer Success leaders to stabilize the platform and standardize how technical work was scoped, prioritized, and shipped.
2015
Technical Product Manager
2010 – 2015
Sales Operations Manager / Salesforce Administrator
Joined as the company’s 10th employee and advanced through three promotions over a five-year tenure, growing from an individual contributor into the owner of the entire revenue operations and Salesforce function as the business scaled from startup to industry leader. Served as the sole technical owner of the platform that sales, customer success, and leadership relied on to keep pace through that growth.
Results
Driving a startup sales team to 110% of quarterly goal in under 9 months, partnering directly with the CRO on quota design and building the predictive forecasting models that set the team up to exceed target.
Delivering 100+ Salesforce and RevOps builds across 15+ growth-stage companies in five years, rebuilding broken CRM environments and replacing hardcoded Apex with maintainable native Flow that held as clients scaled.
Owning Salesforce single-handedly through a startup’s growth from 10 to 200+ employees, supporting 100+ active users across six departments at a company that raised $59M and drove $1B+ in client revenue.
Expertise
Revenue Operations
Salesforce Architecture
Platform Development
Sales Forecasting & Modeling
Pipeline Strategy & Design
Go-to-Market Strategy
CRM Implementation & Integration
Tech Stack Rationalization
Process Design & Reengineering
Predictive Analytics
Lead Scoring
Sales Compensation Design
Cross-Functional Leadership
Agile / Scrum Delivery
Data Governance
Team Building & Mentorship
KPI’s
Customer Success
Education
Bachelor’s Degree (BS)
Business, Renewable Natural Resources, and Psychology
University of Arizona
Certified Scrum Product Owner (CSPO)
Salesforce Certified Platform Administrator
Salesforce Certified Platform Administrator II
Salesforce Certified Platform App Builder
Certifications
Meet Sara
Testimonials
“I was Sara’s direct supervisor at my previous company, OutboundEngine for 2 years. She worked on numerous projects of complex technical nature during her tenure with me and helped the company solve a variety of business problems, increase operational efficiencies, and use their technical tools in successful ways.”
Claire Morris Dunham, SVP, Operations & Strategy at PLACE
“Sara was instrumental to our team’s proficiency with Salesforce. Her technical knowledge and willingness to teach the team allowed us to develop very complex and efficient automation processes for our company. Without her deep understanding of SF, we would still be relying heavily on manual workflows. It was an absolute privilege to work with Sara and I know that she will be a massive asset to any organization that she joins.”
Nathan Bruning, GTM Engineer at Handoff
“I worked with Sara for several years at Sparefoot. Sara has a knack for understanding the business and delivering what her users need — even in the face of conflicting requirements. She is very strong at designing and implementing technical solutions, particularly in Salesforce. Sara has an amazing ability to balance the needs of a diverse constituency and to build systems that are useful for all.
Sara is always up for a challenge, and takes the initiative to research, plan, and then execute. It was a joy working with Sara!”
Rob Doyle, Technical Architect & Manager at Strategic Growth, Inc.
Q & A
When do you feel most energized in your work and what does that say about your leadership style?
I feel most energized when I’m solving complex business challenges that require bringing people, processes, and technology together. Whether I’m partnering with executives on strategy or helping a team streamline how they work, I enjoy turning complexity into clarity. My leadership style is collaborative, hands-on, and centered on helping others succeed.
What originally inspired your leadership journey, and how has your perspective evolved as you’ve risen into more senior roles?
I never set out to become a leader—I simply found myself gravitating toward helping teams solve problems and work more effectively together. Over time, I realized leadership isn’t about having all the answers; it’s about creating an environment where people can do their best work, make smart decisions, and continuously improve.
What is a high-stakes challenge you faced as a leader, how did you approach it, and what did you learn?
One of the most challenging parts of leadership wasn’t a technical problem—it was helping people navigate change. Whether we were introducing new processes or asking teams to work differently, I learned that people are much more likely to embrace change when they understand the “why” behind it. That experience reinforced the importance of transparency, empathy, and consistent communication.
What principles or values consistently guide your decisions across teams, companies, or initiatives?
Integrity, curiosity, and empathy are at the center of every decision I make. I believe in listening first, letting data inform decisions, and building solutions that genuinely make people’s jobs easier. Strong relationships and transparency create better outcomes than hierarchy ever will.
If you could be remembered for one defining impact you’ve made on people, organizations, or culture, what would it be and why?
I’d like to be remembered as someone who could untangle messy problems without making them feel overwhelmed. I love figuring out how things can work better—whether that’s a process, a Salesforce org, or the way a team collaborates. If people walked away thinking, “She made my job easier,” I’d be proud of that.