Branding


2018. New Eyes Festival final promotional image with logotype.

 New Eyes logotype.

New Eyes logotype.

earlier drafts / Process images:

Theater Mu's
New Eyes Festival

2018. Branding for Theater Mu's new work series, New Eyes Festival. I wanted it to have a bold, modern feel with vibrant colors that would play well with Mu’s main red and black palette. I created a bold logotype and vibrant art that connects with the viewer's gaze. 

 

Belton Family Foundation

The Belton Family Foundation was founded in 2010 with the desire to perpetually fund big ideas that change the world.  Since its inception, the foundation has focused on four key areas, supporting Empowering Communities, Transforming Minds, those that Create & Inspire, and Faith & Social Justice. The brand has a warm, friendly, and approachable tone that can also have a distinguished feel through its use of black & white photography and sometimes dark gray background. The brand system is flexible, clean & efficient, inviting people to join in and do good work.

Adaptable photo version of logo is used either without logotype or with reduced horizontal version of  logotype. Version is designed to have photos switched out for current photos as outlined in photography rules: black & white only at 70% opacity over 100% tint of color background, with photos pertaining to specific focus area.

The Belton Family Foundation website is clean and minimalist in content and efficient in written expression. It plays between a casual warmth, kindness, and approachability, and more serious tone in imagery and content given the world needs that the foundation addresses. The website employs simple, yet effective interactivity, and a clean user interface that allows the audience to easily walk through and feel a part of the BFF story. 

Completed as part of a project for MCAD for a future real-world build.

Main logo.

 
 

Flexible logo, Colors, and Patterns:

 Photographic version in logo form or as expanded shapes.

Photographic version in logo form or as expanded shapes.

Primary color palette.

Secondary Palette.

Custom patterns.